Still a thermoformed moulded pulp tray, the new Ultra White Earthcycle trays are made from 100% virgin fibre, giving them an eye-popping white, which strikingly highlights the final packaged meat or seafood item.
Thank you for reading this post, don't forget to subscribe!In working with a large north eastern grocery chain, the trays were tested for performance and appearance. For protein applications packed at site, the Earthcycle Ultra White trays met the 5 day shelf life requirement. The new Earthcycle trays, in addition to being a different colour to the original Earthcycle, are also heavier, which makes them up to 20% stronger. Available in industry standard sizes, the trays can easily be incorporated into a retail offering, especially for organic meats and Ocean-wise® offerings.
“It is a balancing act”
“Adding coatings or laminates to our Earthcycle offering detracts from the superior end of life value proposition of our material. We chose to go to market with a clean, mono-layer material that offers the consumer an easy recycling alternative in the paper stream. The new protein Earthcycle trays are best used in conjunction with a soaker pad and ideally used for in-store packing”.
The Earthcycle Ultra White trays are widely recyclable in waste paper streams. Made from sustainably sourced North America pulp, the trays add to Earthcycle’s already extensive product line of trays and punnets for the fresh produce sector.
